We develop projects that organically integrate
storytelling, design, and technology.

We made:

The Silent History
A serialized, exploratory novel for iPad & iPhone.

Our services:

iOS platform strategy, development, interface
design, and project management.
Our proprietary engine for
mobile publishing.
Book     iPad
Full-service packaging, design, and editorial
services for all platforms—from traditional
print to the latest tablet.
Pencil  Spanner
Creation and implementation of
new digital storytelling forms.
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“Entirely revolutionary.”

“One of the most talked-about new experiments [in publishing].”
New York Times

“A landmark project that illuminates a possible future for e-book novels.”
Los Angeles Times

Download on the App Store

Visit website
The Silent History
Yarn is our proprietary engine for mobile publishing.

At its core is a dynamic-content server, allowing instant updates without the hassle and delay of submitting new versions of the app. This CMS can be supplemented with optional modules for a range of features, including serialization, geofencing, configurable in-app purchases, and subscriptions.

Yarn can be licensed for use with your own development team, or as the foundation of a YHQ-developed app. We handcraft bespoke deployments for each client, integrating functionality, design, and content to match each project’s individual needs.

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Chris Ying
Eli Horowitz
Russell Quinn
worked for McSweeney’s as a designer and editor for five years before eventually becoming publisher. In 2011, he launched the quarterly journal Lucky Peach with chef David Chang and writer Peter Meehan, and also designed and edited the first McSweeney’s cookbook, Mission Street Food. He is the coeditor of Voices from the Storm, a collection of oral histories from Hurricane Katrina survivors, and the coauthor of 109 Forgotten American Heroes, a humorous history book for kids. Throughout college, Chris cooked full time in fine-dining restaurants in Berkeley and San Francisco before finally accepting that he just wasn’t that good at it.
was the managing editor and then publisher of McSweeney’s for eight years, working closely with authors including Nick Hornby, Michael Chabon, Joyce Carol Oates, William Vollmann, and Stephen King. He is the coauthor of The Clock Without a Face, a treasure-hunt mystery, and Everything You Know Is Pong, an illustrated cultural history of ping pong, and his design work has been honored by I.D., Print and the American Institute of Graphic Arts. Before McSweeney’s, he was employed as a carpenter and wrote science trivia questions tenuously linked to popular films. He was born in Virginia and now lives in San Francisco.
is a software developer, digital designer, and cofounder of the multinational digital agency Spoiled Milk. He began his career making tools for game consoles at Sony, and was most recently employed as McSweeney’s Digital Media Director where he developed and implemented their e-book strategy, and relaunched their popular humor website
and store. In 2009, he invented the first subscription-based iPhone app in the publishing industry. His work has been featured in Wired, TIME, Creative Review and Computer Arts. A native Englishman, Russell left the UK in 2005, eventually settling in California after periods in Denmark and Switzerland.

(415) 494-7631

Ying Horowitz & Quinn LLC
18 Huckleberry Heights
Cazadero, CA 95421

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